The Hive Youth Zone in Birkenhead has launched a Christmas campaign called "Believe".

At this time of year we are accustomed to watching touching videos that move us, but not everyone - certainly not The Hive - can match the budgets of a John Lewis, Aldi, Marks and Sparks and the rest.

But The Hive's video - which you can watch at the top of this page - is sincere, moving and powerful and, in these troubled times, another reminder if any were needed that all is not right with the world - including here in Wirral which, despite many trappings of prosperity, remains a deprived borough where many children and young people do not get the breaks every youngster deserves.

Clearly the cost of living crisis has deepened the problem. Though Christmas is a time when the lucky ones can surround themselves with family and, for those festive few days, insulate themselves from the outside world, perhaps this year there's every good reason to look far beyond the trappings, tinsel and trees.

Says The Hive: "This Christmas, one in three children will be living in poverty in some parts of the Wirral, meaning they may go without food, presents and a warm home.

"Your support will help us provide hot meals, presents, hampers, warm clothing, and a safe place for young people and their families struggling this year.

"We hope you enjoy our vocal group Edge of 17 singing the beautiful version of "You Will Be Found" on the video."

You will. Take a look at the video. Have a listen.

If you wish to make a donation, please click or tap here. At time of writing, more than £1000 of a £20,000 target has already been pledged. Well done to the donors so far, and no reason why the total should not be exceeded...

The Hive adds: "Thank you so much for any help you can offer in what looks set to be a difficult winter for so many of our families."

Believe.